26/02/2025

Massy, February 21st 2025

The A.R.E.N.A. Alliance today announced the start of a partnership with Woodie’s for the supply of DIY, Home and Garden products, effective February 19th, 2025. Woodie’s, a subsidiary of Grafton Group PLC, comprises of 35 DIY stores in the Republic of Ireland. The ARENA Alliance now includes 10 partners: Woodie’s (Ireland), hagebau (Germany), Le Groupement Les Mousquetaires (France), Jumbo (Switzerland), Gruppo Bricofer (Italy), Dedeman (Romania), Pevex (Croatia), Maxeda DIY Group (Benelux countries), Groupe BMR (Canada) and Kent Building Supplies (Canada)

"Joining A.R.EN.A. marks a signifiant milestone for Woodie’s as we strengthen our sourcing capabilities and expand access to leading DIY, Home, and Garden suppliers and manufactures. This partnership aligns perfectly with our commitment to delivering quality and value to our customers while leveraging the collective expertise of leading DIY distributors across Europe and Canada. We’re excited about the opportunities this collaboration brings and look forward to driving growth and innovation together." said Damien Dwyer, CEO of Woodie’s.

"We are proud to welcome Woodie’s as a new member of our international alliance. This integration enables the alliance to strengthen its presence in Europe and Canada, following the successful integration of Groupe BMR in June 2023 and Kent Building supplies in January 2024. It also reflects a shared strategic vision and mindset among the various partners, aimed at combining our strengths so that we can all perform even better for our stores and our customers. Our team is looking forward to a successful new partnership in Ireland which will benefit all parties involved", said Frank Staffeld, Chairman of the Board of Directors of A.R.E.N.A. and General Manager Procurement & Category Management of hagebau. “Woodies' membership is an important step in A.R.E.N.A's development, and demonstrates the vitality of our model, which aims to work relentlessly to improve the commercial performance of each Alliance member”, adds Vincent Maïques, A.R.E.N.A Adminstrator and Bricomarché store owner.

About A.R.E.N.A.

A.R.E.N.A. is an international sourcing, trading and quality alliance for DIY, home and garden equipment. It brings together leading independent DIY distributors, including Le Groupement Les Mousquetaires (France), hagebau (Germany), Jumbo (Switzerland), Gruppo Bricofer (Italy), Dedeman (Romania), and Pevex (Croatia), Maxeda DIY Group (Benelux countries), Groupe BMR (Canada), Kent Building supplies (Canada) and now Woodie’s in Republic of Ireland. The 10 allies have combined sales (incl. VAT) of over 20, 4 billion euros and are present in 13 European countries and in Canada.

For more information, please visit https://alliance-arena.com

About Woodie’s

Woodie's, Ireland's leading DIY, Home & Garden store is 100% Irish owned. With thirty-five branches nationwide and online at woodies.ie customers can shop the way that suits them, in-store, online or with click & collect. Woodie's Heroes is our annual charity campaign; over the last ten years Woodie's has raised over €4.1 million for Irish children's charities.

For more information, please visit www.woodies.ie