30/05/2025

The second edition of MEET THE BUYER, the event organized by MADE4DIY on the occasion of the BUYER POINT fair, took place on May 27th.

The meeting was organized only for companies registered in our society and gave participants the exclusive opportunity to meet numerous foreign buyers from important brands of the Brico and Do-it-Yourself large-scale distribution to create new business opportunities.

The organized event was held at the Novotel Hotel in Linate where an excellent networking lunch was held followed by a Store Tour at 3 different stores with a focus on Hardware, Gardening and Do-It-Yourself in the Milan area.

The Ferramenta Facchinetti store in Gorgonzola was initially visited, a hardware store with over 60 years of history, specialized in metal cutting, pipe fittings for hydraulics, work clothing and small metal parts.

The magnificent AgriBrianza store in Concorezzo was then visited, which plays a central role in the area in terms of the offer and variety of products (especially for the gardening and outdoor sector including garden furniture). The store recorded a turnover of approximately 13.5 million in 2024 and over 320,000 visitors.

Finally, the beautiful Concorezzo store was visited, one of the largest stores in the Brico io chain, as an example of a local store for Italian DIY. In fact, Brico io is the main Italian distribution company in the Brico, Home & Garden sector with 117 stores located throughout the country and an average of approximately 1,500 m2 per store.