30/07/2026

During the latest edition of Made4Green, held at the headquarters of the member company Granulati Zandobbio, the opening conference took place. It featured many speakers, including Dr. Sara Rovai (In-Country Analyst, Home & Tech EMI) from Euromonitor International -  global leader in market research and analysis. She presented an exclusive update to Made4Green participants on the evolution of the DIY and Garden sector, drawing on trends and data from key international markets.

The presentation began with an overview of the current DIY and Garden market, which is experiencing a period of general stability, with the exception of slight growth in the Asia-Pacific region and major emerging economies.

The category showing the highest revenue growth (+2.4%) was Gardening, particularly decorative products.

Consumers continue to prefer major local stores and specialist retailers; however, online purchasing is growing compared to previous years, driven largely by the support of AI.

Next, key trends for the Home & Garden sector were outlined. Five main trends were identified:

- The home as a place of well-being and relaxation
- Artificial Intelligence support for purchasing decisions
- Companies increasingly diversifying their product ranges and accelerating private-label development
- Growth in second-hand items as an environmentally conscious choice
- Rising demand for smaller homes that combine functionality and design, meeting consumer desires for comfortable, pleasant living spaces

Finally, data regarding the sector's projected growth for the medium term (2025–2030) was analyzed. Gardening is expected to remain the top-performing category, while the Home Improvement sector is projected to remain largely stable. Brazil and India are projected to experience the highest growth rates, driven by ongoing urban development. In contrast, Italy is expected to see a decline in value over the forecast period.

Data provided by Euromonitor is invaluable to managers attending Briconight, as it offers a precise, detailed analysis that provides a global market overview and enables strategic business assessments. Furthermore, event participants had the opportunity to explore these and other topics of interest in greater depth directly with the speaker throughout the day.