15/11/2024
THIERRY COEMAN SPECIAL GUEST OF BRICONIGHT 2024
THIERRY COEMAN (author and international expert in the DIY sector) spoke as a SPECIAL GUEST at the conference of the Briconight event, organized by the MADE4DIY Consortium and held on October 2nd at the NH Hotel in Milan City Life. The event has been attended by over 160 managers.
The speech of the illustrious guest was entitled “Reinventing DIY & Home Improvement” – How To Remain Relevant and it illustrated the importance for companies in the DIY sector to know how to reinvent themselves and seize new business opportunities in a period of crisis like the one we are experiencing.
In particular, the author explains how it is essential to have a clear Mission and company expectations and also to train staff who know how to embrace new markets and work with new technologies by choosing new channels and distribution platforms.
In the attachment you can download the PDF of Thierry Coeman's speech.
Download the PDF of Thierry Coeman's speech.
Source: Made4diy
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