11/10/2024

The fourth edition of BRICONIGHT, the event organized by the MADE4DY Association aimed at all operators in the Italian DIY and Garden sector, took place again this year with great success!

The event took place on October 2nd at the very elegant and exclusive location of the HOTEL NH in Milan Citylife in collaboration with the BRICODAY fair, which was the main sponsor of BRICONIGHT together with OASE Italia S.r.l.

Briconight is the event that provides the evening backdrop to the Bricoday fair and this year brought together over 160 participants, including approximately 80 Italian manufacturing companies, 60 brands from the Italian and international DIY and Garden large-scale retail trade, and approximately 20 leading service providers, also in the home & garden channel.

The event was structured as follows:

A welcome cocktail was initially organized for all participants, served in the spectacular church hall of the hotel.

Subsequently, the conference was held in which every year Italian and international distribution brands, online players, marketplaces, e-commerce and other leading companies in the sector intervene; with the aim of providing insights for all companies in the sector.

The program of this year's conference was focused on eco-sustainability and the need to introduce new solutions and market opportunities that lead to more sustainable development for the planet and for the Italian large-scale distribution network.

>>> DOWNLOAD THE FULL PROGRAM

Speakers from very important Italian and international companies that have contributed to the development of the sector over the years participated in the conference.

The conference was followed by an excellent reserved seating networking dinner at the elegant restaurant of the NH hotel.

The highlight of the evening was the presentation of the MADE4DIY LIFETIME AWARD 2024 to John W. Herbert (General Secretary of EDRA/GHIN) "for his incomparable contribution and dedication in bringing together the international community of Home Improvement".

The event also continued with a Get Together and a party until 11:30 pm.

The aperitif, dinner and final party were excellent moments to network, develop business relationships and make new contacts in an exclusive and informal setting.

BRICONIGHT 2024 had further resonance in the entire sector thanks to the participation of numerous guests from international distribution, from Japan (including CAINZ and DCM), England (KINGFISHER), the United States (THE HOME DEPOT) and Belgium (STOCK ATH).

Of course, all the main Italian DIY distribution brands were also present.

BRICONIGHT will return on September 24 - 2025 in a new and more important location together with BRICODAY which will move to the new headquarters in Rho Fiera.