Founded in 1957 in Rovagnate from the vision of three brothers, Colombo New Scal is an established Italian manufacturing company boasting over sixty years of heritage. Deeply rooted in the Brianza industrial district and active globally, the joint-stock company operates with a share capital exceeding €2 million, employs around 156 professionals, and surpassed €36 million in turnover in 2024. The company specializes in the design and production of functional household items: ironing boards, drying racks, stepladders, stools, and shopping trolleys. Iconic creations include the Titano drying rack—voted "Product of the Year" in 2015—and the Atlantica aluminium stepladder, backed by a 10-year warranty. Manufacturing excellence is certified by leading international standards (TÜV-GS, ISO 9001, ISO 14001, OEKO-TEX). Sustainability is pursued through verified figures: a high percentage of recycled materials across products—reaching up to 100% in items like the Marino drying rack—and certified organic cotton for 80% of ironing board covers. Colombo New Scal combines traditional craftsmanship with digital innovation: visiting the mobile website (www.colombo-newscal.com), customers can interact with 3D models and utilize augmented reality to place and preview products directly within their home spaces. With a strong international presence, following participation at Ambiente Frankfurt 2025 and Bricoday in Milan, the brand will showcase its innovations in 2026 at both Ambiente Frankfurt and the Cologne Trade Fair.